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title: "CRM > Mark Pipeline as Lost R12"
canonical: "https://technology.bytangram.com/space/TGKB/691798193/CRM%20%3E%20Mark%20Pipeline%20as%20Lost%20R12"
format: markdown
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If the new business opportunity you have created as a pipeline is not going to progress, you will mark the **pipeline as lost** and include information with the reason for reporting purposes. 

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## MARK PIPELINE AS LOST

- Go to **Pipelines** > select **pipeline** from the list
- Click **Show/hide pipeline card** :Show/hide_pipeline_card: icon > go to **Lost pipeline information** :Pipeline_Lost: tab
- Enter the following information:
  - ***Reason: **Select from the available options, i.e. Bad chemistry, Declined pitch, Lost to competitor, Price, other etc
  - **Competitor:** Select from dropdown list or add new by clicking on the :Pencil_icon: icon
  - **Description**: Enter lost description
  - **Lost**: The pipeline will be marked ‘NOT ACTIVE’ once this is checked

> 📝 *****Pipeline lost **reasons **are unique to your system and are usually setup by your Consultant or Systems Administrator during implementation via *CRM > Settings > CRM setup*.* *

![image](media://92b8f9af-370d-49b9-895f-5ceacb6778ae)

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